How to create your own videos for school marketing

A module-by-module course aimed specifically at school marketing managers through a series of videos that enable you to pick up whenever time allows, so that your learn at your own pace.

We all know that video is now more important than ever before for your social media communications.

But you can't always justify hiring a professional company for your digital content, especially when many schools want to release new video content on a regular basis.

This training course will allow you to create your own marketing videos at times when you might not otherwise have anything except a few photos. Events such as:

  • Exam results day
  • Amazing art and performance projects
  • A visit from the local MP
  • An update on current Covid precautions 
  • Demonstrating how to use the parent portal in your school management software
  • An update from the Head

The list is literally endless.

This training course will help school marketing teams (and other staff) to learn everything you need to know to about creating your own school marketing videos.

See below for the modules ⬇️⬇️

14 modules.

All aimed at school marketing teams.

Hi, I'm Simon! And I'm here to serve you.

Whether you're a 3-18 Co-Ed Day & Boarding school with 800 pupils or an owner-managed prep school known only in your local area, it's my job to equip you with the right tools to help you connect with your current and prospective parents at a deeper level.

You might wonder who I am though. I started working with school marketing managers back in 2012. Before that I was a marketing manager myself for a company that supplied independent schools with software. This was when I connected with the education sector and felt a need to help marketing managers with the tools I'd acquired as a hobby; photography, video and podcasting.

Since 2012 I've worked with over 800 schools across the UK and overseas too.

And now I want to share that learning I've acquired with others in schools everywhere.

Sarah Kershaw

(International marketing strategy consultant)

"This is GREAT for people in marketing who don’t have video skills but want to create and share their own content on social media. Easy to follow and something you can apply immediately.”


We like to keep things as simple as possible. To access all elements of the course there's a one-time fee of £399 +VAT. No credit card needed either, I'll email over an invoice after you've received your login details and off we go 😃

How to access:

It's simple. Just email me at [email protected] and let me know you'd like to join. And I'll sort the rest.

It's literally that easy.

From my last course

(an unprompted review on LinkedIn)

Learning that suits you

This course is specifically tailored to the requirements of schools, in particular school marketing teams, so they can improve their videos and photos.


With a solid background as a marketing manager, Simon talks your language and is in tune with the needs of school marketing managers today.

Keeping it fun

As a Dad of two children, Simon is reminded (daily) what life is like for children and teenagers in 21st century schools.