Let me guess. You want to connect with your school community at a deep level and I'm going to guess you want to do this with authenticity to create a genuine response.
Photography is great. Video too. And your prospectus is essential.
But it's not there yet, is it? And if we're truthful it hasn't been for years.
Seth Godin tells us that marketing is all about story-telling. So stop wasting time doing things that don't tell a story and instead start to connect with the people who matter.
With content that actually means something.
In 2021 we launched podcasting for school marketing. We create podcasts for schools just like yours.
We run them and we can even host them too.
But now you can do this yourself.
Your own school podcast for marketing purposes.
So who could you speak to on your school podcast? Well, some examples would include the Head (an obvious first guest), but then some of the pupils, then maybe a parent talking about what the Admissions process was like, then one of your alumni talking about how the school shaped them into the person they are today, maybe the rugby team as they've literally just won their final match of the season, or the main cast of the latest school production during the final dress rehearsal.
The list is endless!
And in this podcast starter kit I show you everything you need to get started and to begin recording your first few episodes.